QualitySolicitors' campaign against "faceless" legal services providers – which we highlighted on Friday – has backfired after a Twitter account set up to promote it, "@FacelessSol", was suspended by the California-based social network.
The social media publicity stunt didn't impress other Twitter users, with leading legal tweeter @NearlyLegal labelling @FacelessSol as "very poor".
@EszterShed added: "I guess it didn't go very viral then..."
Quality Solicitors has not yet responded to our request for comment, which was issued via Twitter.
Update: QualitySolicitors says it is "waiting to be reinstated by Twitter".
Via @NearlyLegal, a picture of @FacelessSol before it was hauled off Twitter.