Tired of the old 'had an accident at work?' advertising format, personal injury lawyers are getting increasingly creative – experimenting with mediums like comedy and song.
But Camden-based Osbornes Solicitors have taken this process of innovation one step further – launching a campaign to pedal peddle the services of its ambulance chasing division through celebration of the Tour de France.
The link between cycling and accident claims? Death...
Cycling-mad barrister Martin Porter QC has rounded on a safe cycling campaign launched by The Times in response to a serious injury suffered by one of its reporters.
Porter (pictured), who was recently in the news for helping to get a motorist convicted for abusing him while on his bike, has “concerns about the way in which The Times campaign may head.”
Writing on his blog, ‘The Cycling Lawyer’, the saddle-addicted silk made his point by drawing attention to an article in last week’s Sunday Times arguing that bicycles should be banned from main roads – despite the fact that the Sunday Times is a separate newspaper to The Times. Porter was on safer ground when he cited his alarm at two articles about cyclists that appeared in The Times itself a few years ago.
One, written by columnist Matthew Parris in 2007, bears the headline: “What’s smug and deserves to be decapitated?”
If there’s a moral to be taken from the legal news over the last couple of weeks, it’s not to mess with lawyers on bikes. Last week Legal Cheek reported the case of the cycling law student who responded to a policeman’s attempt to ticket him with the immortal line: “I won’t be accepting any paperwork today.”
And today news reaches us of a cycling barrister who helped get a motorist convicted for using threatening words or behaviour. Just like the cycling law student, Martin Porter QC filmed the incident, which took place on his 30 mile(!) daily commute from Berkshire to London. Here’s the video (complete with Porter's instructional intro - the action starts at 00:24):
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