Dear Auntie Em,
I consider myself a well spoken individual, who uses the English language skillfully, incorporating new terminology when appropriate alongside more traditional terms. So I was somewhat peeved to read of Legal Cheek's campaign against 'going forward'.
I'm not afraid to say that I regard the term as one of the most useful to come out of the United States in recent years, and I'm similarly unashamed to say that I employ it regularly.
Yet in the wake of Legal Cheek's "campaign", some of my colleagues have started taking the mickey out of my turn of phrase.
It's affecting me, Auntie Em.
City law firm senior associate
Disclaimer: Auntie Em has never worked in a law firm. But she is an aunt and has a psychology degree. As a teenager, Auntie Em had a dream predicting 9/11.
Legal Cheek is watching you…
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Legal Cheek launches anti-‘going forward’ offensive
“Going forward, I give up,” wrote Financial Times columnist Lucy Kellaway four years ago, as she brought to a sad end her valiant campaign against the idiotic expression ‘going forward’. “Until a month ago I thought the way forward was to protest at the use of this horrid phrase,” she continued. “But now it is time to admit defeat. 'Going forward' is with us on a go-forward basis, like it or not.”
The last straw for Kellaway was the use of the term by then Securities and Exchange Commission (SEC) chief Christopher Cox in a speech urging financial services professionals to employ clearer language...
Since then, 'going forward' has spread, plague-like, to other areas of society. Lawyers now routinely use the term, and not just the corporate legal types. At a recent pro bono event I attended the head of a well known legal charity said 'going forward' five times in a ten minute speech.