Rule one of PR: you can’t shut the stable door after the horse has bolted. Unfortunately, nobody told this to Matrix Chambers’ newly appointed silk David Wolfe QC.
Wolfe’s PR troubles began on 2 March, just after the QC awards were made, when Ashurst partner Piers Warburton posted onto his website a story about the Matrix man calling for the abolition of the QC system nine years ago.
Any decent PR professional would have advised Wolfe (pictured) to let the matter go. But the QC couldn’t help himself, wading into the website’s comments section to defend himself – in the process further fanning the flames of negative publicity.
By Sunday 4 March, those flames had reached the Independent, where diary writer Matthew Bell wasn’t very nice about Wolfe, writing: