Legal Cheek

UKIP’s new logo is uncomfortably similar to BPP’s

Law school will be thrilled — and not short of access to trademark advice

Image via Twitter (@PeterReeve)

The UK Independence Party (UKIP) has proudly unveiled its new logo at its annual conference in Torquay, Devon, today — but it may already look familiar to law students.

The eye-catching design, which apparently received a roar of approval from conference-going UKIPers, features the words “UKIP FOR THE NATION” alongside a purple lion’s head.

Given that the lion is regarded as a national symbol of England, it may be a fitting choice for UKIP. However, one Twitter-goer was quick to point out the similarities between UKIP’s new design and BPP Law School’s current logo.

So, lets compare the two (for the avoidance of doubt, BPP’s is on the right):

BPP adopted its shield-shaped lion head logo in 2011 as part of a business-wide rebrand. It declined to comment on today’s news.

UKIP’s new design option has also apparently upset football bigwigs at the Premier League, whose logo features a purple lion’s head. The league is understood to be “consulting” its lawyers, according to a report in The Mirror.

Many on Twitter too noted the similarities between the political party’s design and the Premier League’s logo:

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