Legal Cheek

There is actually a law firm called ‘Sorry Mate’

Road accident firm are ‘biker driven bunch of professionals’

In a crowded market, claimant personal injury law firms have to push the boat out to get attention. One Warrington-based law firm, trading as ‘Sorry Mate’, has done just that with its memorable name and branding.

The firm’s lawyers are specialists in “two wheel claims” — representing claimant cyclists or motorcyclists who have been involved in an incident, such as road traffic collisions and pothole accidents. They will even represent them in claims where there hasn’t been a collision, the website describing its lawyers as: “the best, most dedicated, biker driven bunch of professionals.”

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This is not the only firm to come up with a road user-friendly title.

Keepmeontheroad.co.uk is the website for the road transport defence team at Rothera Sharp, a long-established firm based in Nottingham. Velosure is a cycle insurer with a claims business which is part of KLS Law Solicitors, another Cheshire-based outfit. And then there’s Leech & Co, a firm in Manchester which too specialises in road traffic accidents…

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Sometimes its the lawyers themselves who develop their own nicknames: readers will be familiar with the well-known Mr Loophole who defends footballers and other celebrities on driving-related offences.

There is also a Miss Justice out there who “defends drivers nationwide”. (Coincidentally, her real name is Jeanette Miller, not to be confused with Article 50 heroine Gina Miller, who might also want to lay claim to being Miss Justice one day…)

But trust us, it’s not just driving specialists who boast eye-catching firm names. Try Argue & Phibbs, or Partridge Allen.