Legal Cheek

Hashtag hilarity as MoJ and CPS try, and fail, to launch serious social media campaigns

Legal Twitterati couldn’t help but take the p*ss

The Crown Prosecution Service (CPS) and the Ministry of Justice (MoJ) have this week launched brand new social media campaigns, and lawyers couldn’t help but poke fun at them both.

Take the MoJ, which debuted #YouAtYourBest yesterday. The social media hashtag has been introduced to coincide with Justice Secretary Liz Truss’ launch of HM Prison and Probation Service, described on its website as: “[a] new frontline service focused on reforming offenders and cutting crime.”

Cue legal Twitterati reaction, such as these gems from Garden Court Chambers’ Matt Stanbury:

One Cambridge law lecturer wasn’t sure the social media campaign was all that appropriate:

While another tweeter simply used the hashtag to have a go at Truss:

Oh dear, but the MoJ isn’t the only butt of lawyers’ jokes this week. The CPS has launched #DiscoverCPS, which hopes to teach tweeters about the work prosecutors do using an A-Z format. Yesterday’s letter was A for advocates, while today is B for bad character. A nice sentiment, but solicitor Tim Burrows had other ideas:

So too did this barrister:

Prosecution and defence specialist Kim Evans also threw in her two cents:

Lawyers are already beginning to speculate what tomorrow’s word, beginning with C, will be:

We are glued to our screens.

For all the latest commercial awareness info, and advance notification of Legal Cheek’s careers events, sign up to the Legal Cheek Hub here.