Lawyer’s sloppy first-take advert becomes viral hit

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By Thomas Connelly on

A law firm advert that should never have seen the light of day went viral over the weekend.

Uploaded onto YouTube last week after apparently being aired on TV, the ad — by the Orlando Law Firm — has a distinctly first-take feel, with partner Roger Orlando at one point pausing to look at the floor and sigh, before continuing his promotionary spiel.

The effect is to hardly inspire confidence from potential clients. As video-funnies website Break.com put it: “Seems like a lawyer who nails the details and makes sure everything is right.”