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Superbrands Top 500: A Worrying Signal For The Human Race

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If I were to tell you that I like pizza slightly more than Cornwall, but not quite as much as I like The Bill, you’d dismiss me as an idiot.

If, though, I were to say that I like Allen & Overy slightly more than the Gatwick Express, but not quite as much as I like the British Dental Association, informed readers may subconsciously recall the Superbrands index reported in The Lawyer and Legal Week yesterday – in which A&O outscored and underscored respectively the aforementioned organisations – and involuntarily confer on me respect for being in tune with the popular zeitgeist.

But surely it’s idiotic to compare the Law Society (the highest rated representative from the legal profession at 69th spot, sandwiched in between Saatchi & Saatchi and Yale) with MoneySupermarket.com (151st) – or indeed the Law Society or MoneySupermarket.com with Saatchi & Saatchi and Yale?

And even if you make the list, as The Lawyer did (466th) but Legal Week failed to do, surely it can mean nothing when you’re jostling for random position with the Harrogate Conference Centre and Alliance Healthcare?

Anyway, in case you haven’t seen it, below are the ‘top legal superbrands’ (extracted from the main list).

The Legal Superbrands

1. The Law Society (69th)
2. Linklaters (175th)
3. Clifford Chance (178th)
4. Eversheds (258th)
5. Allen & Overy (274th)
6. Freshfields Bruckhaus Deringer (275th)
7. Slaughter and May (283th)
8. The Lawyer (466th)
9. Herbert Smith (492nd)

Imbued with the Superbrands spirit, I compiled a Legal Cheek ranking. Congratulations to everyone who made the list.

Legal Cheek’s 2012 superbrands

1. Adidas
2. Pinsent Masons
3. Visit Galway
4. Twitter
5. Lurpak
6. The Thames Clipper
7. Gray’s Inn
8. The FA
9. Kate Middleton

1 Comment

thechamp

The idea that marketing agencies put money into this kind of drivel says a lot about the profession.

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