Survey Slams ‘Dry’ And ‘Staid’ UK Law Firm Websites

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By Alex Aldridge on

Most of the top 30 UK law firms have “mediocre” websites that are defined by their “dry” approach and “staid” tone, according to a survey by a digital benchmarking company. It names the worst five sites as Holman Fenwick Willan, Addleshaw Goddard, Freshfields Bruckhaus Deringer, DAC Beachcroft and SNR Denton…

Only 12 websites were rated “good”, with Berwin Leighton Paisner topping the Last Exit list, followed by DLA Piper.

The websites were assessed on three main criteria: design and technology, marketing, and social media. Within this broad framework, they were also scored on “search functionality”, “user personalisation”, “identification of user types”, “recruitment sections”, “calls to action”, “thought leadership content”, “topicality of communications”, “richness of content”, “global credibility”, “reputation management”, “search engine optimisation”, “integration and usage of social media” and “share buttons”.

Top 30 big UK law firm websites: full list

1= Berwin Leighton Paisner

1= DLA Piper

3. Allen & Overy

4. Hogan Lovells

5. Eversheds

6. Wragge & Co

7. Pinsent Masons

8. Squire Sanders

9= Bird & Bird

9= CMS Cameron McKenna

11= Simmons & Simmons

11= Norton Rose

13. Herbert Smith

14. Irwin Mitchell

15. Withers

16= Clifford Chance

16= SJ Berwin

16= Macfarlanes

19. Linklaters

20. Ashurst

21. Field Fisher

22. Nabarro

23. Clyde & Co

24. Taylor Wessing

25= Slaughter and May

25= SNR Denton

27. DAC Beachcroft

28. Freshfields Bruckhaus Deringer

29. Addleshaw Goddard

30. Holman Fenwick Willan

The full survey is here.