Law firm’s clever divorce ad goes viral

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By Thomas Connelly on

Don’t be fooled by the opening message, this video placed on YouTube on Wednesday by US law firm Esteban Gergely isn’t broken…

These two further clips follow the same theme.

So impressed was advertising trade mad AdWeek when it saw the videos that it gushed: “Divorce lawyer ads on YouTube don’t get much more clever than this”.

Which is high praise for a piece of work from a profession not traditionally known for its place at the cutting edge of advertising…

Having said that, standards do tend to be higher in the competitive field of divorce law. Here are some classics.