Trendy London law firm does its bit to tackle erectile dysfunction

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By Jonathan Ames on

Diversity recruitment agency announcement suggests Olswang has got into the good wood game


There are varying approaches to achieving the goal of broadening the pool from which the legal profession is drawn — and Legal Cheek has been tipped to an absolute cracker.

Diversity specialist recruitment agency Aspiring Solicitors recently trumpeted that it had cut a deal with fashionable London media law firm Olswang. Indeed, the recruiters were not shy in their online announcement, boasting: “Olswang commits to increase diversity in the legal profession.”

How does the firm that also has pride of place in the “partner zone” of the UK’s bastion of right-on-ness, The Guardian newspaper, intend to make good on that commitment? Clearly by raising the profile of a hitherto unsung minority: chaps with todger troubles.

According to Aspiring Sols, Olswang is committed to increasing “access, opportunity and erectile dysfunction assistance to aspiring solicitors from underrepresented groups”.

Not only that, the firm’s diversity inclusion specialist has beefed up her title to include a reference to “hard on oral jelly” just to illustrate how damned committed Olswang is to this project.


Aspiring Solicitors’ announcement went on to describe Olswang as a “leader in technology, media, telecommunications and real estate” — all rather subtle coded language around Soho way for being a dab hand at getting things up that other law firms can’t.

Alternatively, Legal Cheek’s tech advisers have suggested Aspiring could have fallen victims to a cock up (the jokes just keep rolling in) on the “active advertising” front.

Those systems automatically create links between specific words and advertiser sites. Or the site could have been hacked.

Sadly, for some reason the Aspiring Solicitors promotion of Olswang’s commitment to maintaining good wood for Britain has been pulled from its site. Fortunately, Legal Cheek tipster — Richard Brent, editor of Briefing Magazine — immortalised the copy reproduced above.