University of Law forced to pull advert claiming young lawyers can earn ‘£54,000 a year after five years’

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By Thomas Connelly on

Advertising Standards Authority branded the statement “misleading”


The University of Law (ULaw) has been told to remove adverts claiming that junior lawyers can expect to earn an average of “£54,000 a year” in the first five years of practice.

In a ruling published today, the Advertising Standards Agency (ASA) found that ULaw’s advertisement regarding lawyer earnings was “misleading”. With the law school unable to provide “adequate evidence” to support its £54,000 claim, the ASA ruled that “the ad must not appear again” in its current form.

The watchdog ruling reveals that it was reacting to complaints made by a “university law lecturer” and a “retired university law professor”.

In addition to the pay claim, the ASA also took issue with ULaw suggesting — again in an advertisement — that it was “the UK’s leading law school”.

According to the ruling, ULaw attempted to rely on stats that showed it had enrolled more students on its “full-time postgraduate courses” than its competitors. Unconvinced, the watchdog said that the statement was “misleading” and unless it could provide “adequate substantiation” it should not make the claim again.

A spokesperson from ULaw told Legal Cheek:

While we are disappointed by the ruling, we have taken on board the comments from the ASA and are working closely with them currently to agree the best way forward.