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University of Law forced to pull advert claiming young lawyers can earn ‘£54,000 a year after five years’

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Advertising Standards Authority branded the statement “misleading”

money

The University of Law (ULaw) has been told to remove adverts claiming that junior lawyers can expect to earn an average of “£54,000 a year” in the first five years of practice.

In a ruling published today, the Advertising Standards Agency (ASA) found that ULaw’s advertisement regarding lawyer earnings was “misleading”. With the law school unable to provide “adequate evidence” to support its £54,000 claim, the ASA ruled that “the ad must not appear again” in its current form.

The watchdog ruling reveals that it was reacting to complaints made by a “university law lecturer” and a “retired university law professor”.

In addition to the pay claim, the ASA also took issue with ULaw suggesting — again in an advertisement — that it was “the UK’s leading law school”.

According to the ruling, ULaw attempted to rely on stats that showed it had enrolled more students on its “full-time postgraduate courses” than its competitors. Unconvinced, the watchdog said that the statement was “misleading” and unless it could provide “adequate substantiation” it should not make the claim again.

A spokesperson from ULaw told Legal Cheek:

While we are disappointed by the ruling, we have taken on board the comments from the ASA and are working closely with them currently to agree the best way forward.

30 Comments

Anonymous

obviously it’s misleading – I’d expect at least £180k after 5 years.

(48)(0)

Taboggan Riding

This was the actual advert:

“Young lawyers can earn £54,000 a year after five years”*

*If you manage to make partnership at Irwin Mitchell so quickly.

(25)(4)

Anonymous

Savage bantz.

(7)(1)

Anonymous

Except that IM PEP is £568k. That’s more than CMS or Norton Rose.

Probably about to fall through the floor though…

(5)(6)

Anonymous

Yep, that’s the PEP right after the partners mortgaged their houses to push it up. IM is a muppet squad.

(2)(3)

Anonymous

Honestly comparing IM to Norton Rose?

Maybe you really are stupid enough to qualify for IM…

(3)(0)

Anonymous

Lol this is the funniest porkie pie I’ve read all day.

(1)(0)

Not Amused

Good on the ASA and on whomever complained

(17)(0)

Anonymous

If you’re earning less than £350k a year by the time you’re 12 years old, you’ve failed in life.

(34)(0)

Beaner S. Wetback

I was trousering over $500k a year. Then Donald Trump got elected and I got deported. ¡Caramba!

(12)(4)

Anonymous

Well by the Economist’s standards you should be saving £800 a month after your 16th birthday to get a “decent pension”

(3)(1)

Anonymous

Lol!

(0)(0)

Anonymous

UoLoL

(12)(0)

Anonymous

This post has been removed because it breached Legal Cheek’s comments policy.

(3)(1)

Lord Assumption

Heh, a comment criticising ULaw vanished. Well done Alex, I hope the paycheck is fat you worm.

(19)(0)

Anonymous

I realise that this site has links to ULaw and has just run an advert masquerading as a careers post on scholarships but you really have glossed over this.

Look at the ASA ruling. They demonstrated how none of their LPC or BPTC stat claims were supported with evidence to substantiate them.

(10)(0)

Litevsky

Well that’s brave and self effacing of LC to post that article and I applaud LC’s learning curve. Well done LC.

(2)(0)

Anonymous

Regional 5 pqe on £43k is more like it.

(6)(0)

Anonymous

I’m a current U Law student and I feel very bad for this misleading advertisement.

(5)(2)

Anonymous

Are you studying there because of your TC?

(1)(1)

Anonymous

You should feel bad because your at UoLoL

(1)(1)

Anonymous

*you’re

(3)(0)

Anonymous

I find the LPC being advertised as a taught course misleading

(7)(0)

Anonymous

Hear hear.

(2)(0)

marbellagolf

There are certainly a lot of details like that to take into consideration. That’s a great point to bring up.

http://www.jensen-leiberan.com/

(0)(0)

Anonymous

Wtf is this crap?

(0)(0)

Anonymous

Iwanna cum wheneva I c a spellin mistake 3 correct sum1

(0)(2)

Anonymous

It actually said in the ‘first 5 years of work a lawyer can expect to earn an average of £54,000 a year.’ The advert is question was also criticised by ASA for presenting itself as an independent objective article when actually it was generating leads for UoL courses only.

(1)(0)

Alfajolly

ok – I have noted the name of the spa – was not planning on returning to Barbados anytime soon (too many places I need to travel to)

http://judithkenneylaw.com/

(1)(1)

arguellolaw

Your article was quite intriguing and the information quite useful. Will check your site often to see other great posts you make! Regards

http://www.arguellolaw.com

(0)(0)

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