The new trend has been dubbed ‘protox’
It seems a suit and tie just won’t cut it anymore: lawyers and other professionals are apparently opting for botox treatments so that they look more serious at work. The new trend is being dubbed ‘protox’.
This is according to Doctor Tijion Esho, a cosmetic doctor in London’s The ESHO Clinic. He has noticed a “new wave” of patients opting for the face-paralysing treatment to “give them reduced or minimal expression”. This, he says, helps them appear more “calm or professional”.
I’ve seen a particular trend in professions such as law and banking, where patients in these careers feel that they will be taken more seriously.
In particular, Esho has lawyers coming in to see him that work in commercial and criminal law.
It’s also been noted women in particular are opting for botox to appear strong and unemotional to their clients and peers. Others are interested in the cosmetic procedure because it stops them sweating (sweating is a surefire way to look nervous and less professional).
But don’t take things too far. “Suppressing the muscle function to the point that there is no, or minimal, movement, so that the patient appears expressionless, is not recommended”, Esho warns. “Aesthetically, it can have the opposite of the desired effect, making people appear cold or without emotion.”
With botox treatments at Esho’s clinic setting patients back between £195 and £400 a time, having regular sessions is an expensive pursuit. But with lawyers at some of the country’s best firms raking in six-figure salaries, maybe they think it’s worth it.
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