Eversheds Sutherland, Pinsent Masons and DLA Piper surpass magic circle rivals in 2017 brand power list

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Based on the opinions of almost 500 top businesses

Eversheds Sutherland, Pinsent Masons and DLA Piper have greater brand power than their magic circle counterparts, according to new a power list.

Compiled by market research specialist Acritas, the ‘UK Law Firm Brand Index 2017’ (in full below) is based on the opinions of almost 500 senior counsel across top performing businesses.

Topping this year’s index is Eversheds Sutherland. Fresh from its transatlantic merger with US outfit Sutherland Asbill & Brennan, the firm enjoyed a brand index score of 100. This is the third consecutive year the outfit (previously known as Eversheds) has bagged the coveted top spot. Pinsent Masons, which ranked third in the 2016 index, finished second with 90, while global behemoth DLA Piper scooped up third place with 65.

Slaughter and May secured the accolade of highest ranking magic circle firm, scoring 59. Taking the fourth spot, Slaughters — arguably the most elite law firm in the City — finished just one point ahead of rivals Linklaters, which placed fifth with 58. Clifford Chance slipped one spot on last year’s ranking and came sixth with 50, while Allen Overy, Baker McKenzie and Herbert Smith Freehills scored 42 and finished joint seventh.

Other firms to rank highly on the 2017 index include Clyde & Co (10th), Norton Rose Fulbright (11th), Freshfields Bruckhaus Deringer (12th) CMS (13th) and Hogan Lovells (14th).

The full ‘UK Law Firm Brand Index’:

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The fact that the ‘Shed is top devalues the whole exercise.


Genuinely Curious




That does not mean anything. McDonalds has a very strong brand too and it still does not make it objectively good.


Exercise interviewer

Who is yer mate?


CC fan boy

Everyone would rather work for and with Clifford Chance so this means jack



Either this shows that the criteria used in compiling the list were wrong, or I’m not clear on what ‘brand power’ is.



The Shed at the top?

Erm no.


Genuinely Curious

Why not?



They are not highly regarded in comparison to their competition. The quality of work they secure is not of the same calibre at all.



Bond Dickinson?!



I knooooow right :O


Andrew Leatherbob

DWF press statement:

“Delighted we are a Top 20 brand-recognised powerhouse. We do recognise that there is work to be done to climb the ranks, yet as our quality of work and pay is on par with Eversheds and DLA we are confident that next year we shall be at the top.”


Disgruntled paralegal.

If you still have your staff by then. You clearly forgot to mention that when it comes to pay you compare yourself to JMW…

Good luck to the sinking ship!





Magic circle Associate

Eversheds merger with a US firm definitely makes them vaguely more appealing… Curious why Freshfields are so low?



the truly good firms is reputable by word of mouth – not by the amount they spend on advertising


You morons

What about the magical hypotenuse?


Naive Naomi

Shocked legal cheek didn’t make an appearance!! :O isn’t it market-leading? I bet it’s a top outfit where people trouser eye-watering sums of money! Wow



Clyde & Co two place ahead of Freshfields is beyond ludicrous.



1. Slaughter & May
2. Freshfields
3. Allen & Overy
4. Clifford Chance
5. Linklaters
6. Ashurst
7. Norton Rose
8. Denton
9. Simmons & Simmons
10. DLA Piper



surprised to see ashurst so high up your list even though its shedding shite loads of partners atm



Agree with this



1. Freshfields, Slaughter & May
2. Linklaters
3. Allen & Overy
4. Clifford Chance
5. Herbies
6. Ashurst
7. Norton Rose
8. Macfarlanes
9. Travers Smith

…..20. DLA
……21. Dentons



You left out Hogan Lovells…


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