Eversheds Sutherland, Pinsent Masons and DLA Piper surpass magic circle rivals in 2017 brand power list

Based on the opinions of almost 500 top businesses

Eversheds Sutherland, Pinsent Masons and DLA Piper have greater brand power than their magic circle counterparts, according to new a power list.

Compiled by market research specialist Acritas, the ‘UK Law Firm Brand Index 2017’ (in full below) is based on the opinions of almost 500 senior counsel across top performing businesses.

Topping this year’s index is Eversheds Sutherland. Fresh from its transatlantic merger with US outfit Sutherland Asbill & Brennan, the firm enjoyed a brand index score of 100. This is the third consecutive year the outfit (previously known as Eversheds) has bagged the coveted top spot. Pinsent Masons, which ranked third in the 2016 index, finished second with 90, while global behemoth DLA Piper scooped up third place with 65.

Slaughter and May secured the accolade of highest ranking magic circle firm, scoring 59. Taking the fourth spot, Slaughters — arguably the most elite law firm in the City — finished just one point ahead of rivals Linklaters, which placed fifth with 58. Clifford Chance slipped one spot on last year’s ranking and came sixth with 50, while Allen Overy, Baker McKenzie and Herbert Smith Freehills scored 42 and finished joint seventh.

Other firms to rank highly on the 2017 index include Clyde & Co (10th), Norton Rose Fulbright (11th), Freshfields Bruckhaus Deringer (12th) CMS (13th) and Hogan Lovells (14th).

The full ‘UK Law Firm Brand Index’:

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