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Twin sisters with 400,000 followers use Instagram to fund themselves through law school

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Just two sponsored posts a week racks up earnings higher than a magic circle trainee

A pair of entrepreneurial law students are paying their way through university by promoting products on their popular Instagram profiles.

The 20-year-old twins — Stephanie Baessler (top left) and Julia Baessler (top right) — are both in the process of completing law degrees at the University of Vienna in Austria. However, unlike most aspiring lawyers their age, they may well graduate debt free.

making memories with you is my favorite thing to do 👯😘🏝 #twins #bestfriendgoals #mermaids

A post shared by Julia Baessler (@juliabaessler) on

This is not least because tuition in Austria is nominal when compared to the United Kingdom, but because the German-born duo are cashing in on their vast social media fame.

The Baessler twins — who have a combined following on Instagram of almost 400,000 — are paid to promote health supplements and fitness clothing on their pages.

And it’s clear to see why companies are willing to chuck a little of their marketing budget the twins’ way. Sometimes pictured in exotic sun-soaked locations such as Dubai and Portugal, the law students regularly clock up in excess of 5,000 likes on their posts.

While it’s not clear how much the twins pocket from their snaps, Stephanie and Julia’s respective followings of 189,000 and 202,000 could earn them about £500 per post. Two sponsored posts a week would see them earn £52,000 a year, more cash than any magic circle trainee in London would get.

Think that’s a lot of money, reports suggest that celebrities at the very top of their social media game can command eye-watering levels of cash. Rumour has it reality TV star Kim Kardashian, who has 104 million followers, can charge £380,000 per post, while footballer Cristiano Ronaldo, who has 115 million Instagram fans, reportedly charges around £300,000 per ad.

The latest comments from across Legal Cheek

This isn’t the first time a law student has racked up a sizeable social media following.

In 2015, Legal Cheek reported that Lancaster University fitness fanatic Saffron Sheriff had amassed a whopping 24,000 followers. At the time, we revealed that Sheriff could earn £31,200 a year by posting just two sponsored images a week — a salary that would make some trainees turn green with envy. The Instagrammer now has over 51,000 followers and is currently a paralegal at DWF.

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44 Comments

Anonymous

A different type of firm.

Austin Powers

Tw… tw… twins?

💦

Anonymous

A bit pervy this one Tom, especially when placed alongside LC harassment stories

Anonymous

Agree. Hypocritical Legal Cheek strikes again…

Anonymous

This is hardly what women in law should aspire to. Dismayed that LC saw fit to write this.

Anonymous

Tom mate, you’ve let yourself down doing this story

Anonymous

Quality journalism as ever

Anonymous

This is disgusting, Thomas!

Trumpenkrieg

No need for that

Anonymous

Lady Hale the Beyoncé of law stories one day. Then stories like this another day.
One step forward, ten steps back for female empowerment.

Anonymous

Peeping Tom. Creepy

Anonymous

With Katie K moving Legal Cheek towards the OK/Hello magazine market with her “stories” on Amal Clooney and comparing Lady Hale to Beyonce, it seems Tom has decided to move LC to an FHM/Loaded magazine laddish readership.
Alex must be sooooooo proud!!

Anonymous

If only this had something to do with law

Jones Day Partner

Need I say anything?

Anonymous

Hmmm. On the one hand stories on sexual harassment:
https://www.legalcheek.com/2017/11/behind-the-gown-anonymous-twitter-account-hopes-to-expose-sexual-harassment-at-the-bar/

On the other hand, stories like this, which encourage messages like the one above.

Double-standards LC?!?

Anonymous

Some gross comments with everything else that is going on in the news at the moment

Anonymous

not interesting….pre christmas slump

Anonymous

Sorry, but in what planet is this not interesting?

This is GOLDEN.

Anonymous

It’s not Golden. It’s wrong.

Anonymous

Tom we’re not angry at you for posting these photos. We’re just disappointed.

Larry

Look at those stomachs. A woman who looks after her body looks after her mind. Such beauty. Law. Oh the law.

Pascal

Mate you really need to get your baps buttered LOL. Pour yourself a nice big glass of orange squash and get some FLOW.

Anonymous

Tommy the instagram stalker

Anonymous

Pretty shocking this one made it through the editorial process

Trumpenkrieg

“The only thing a Smith machine is good for :^) pull ups”

I have to say I concur.

Charlotte

I wear pull-ups

Anonymous

Scraping the barrel for legal news here guys

Anonymous

This post has been removed because it breached Legal Cheek’s comments policy.

Anonymous

Really LC? Reading some of the lewd comments, are these the sort of pictures you should be posting?

Anonymous

What impressive brains.

Anonymous

Very impressive. In great shape. I would love to help train them further after hours in my office.

Anonymous

Pretty disgusting for LC to post this for people to perve on.
Shame on you Thomas!

Anonymous

I am embarrassed to even view this page. Legal Cheek should be ashamed of itself in perpetuating this objectification of women.

Anonymous

Proper weird that LC have covered this

Anonymous

This is inappropriate Tom

Anonymous

I thought this was supposed to be a website for lawyers. In a professional community promoting scantily clad ladies in this way should really be frowned on.
This time, you’ve misjudged this one LC.

Anonymous

No Mr Connelly. Just No.

Anonymous

Interesting use of research time by the author. Working from home day was it?

Anonymous

Creepstar

Anonymous

Yeah, Tom’s coverage of this is all sorts of wrong

Anonymous

Disheartening that a legal website gives this sort of thing publicity in 2017

Anonymous

I see Legal Cheek has become Nuts magazine now

Anonymous

#abs #fitchick
Yep really relevant legal news story this one …….

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