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HFW launches trainee-controlled Instagram account

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You can now slide into the DMs of an international law firm

International law firm HFW has launched its very own Instagram account, but with a twist: the page is run by the outfit’s current crop of fresh-faced trainees.

The account, @Life_at_HFW, officially went live today and is 100% controlled by six of the firm’s current rookies, who have been specially selected as “Instagram Ambassadors”. The trainees — who sign their name to each post, so followers (and terrified HR staff) will know who posted it — will give an insight into what life is really like at HFW.

Uploads and fancy filters aside, trainees will also respond to direct messages (DMs) sent to the account, as opposed to a member of HFW’s marketing or HR team. Yes, that’s right, you can now slide into the DMs of an international law firm — what a time to be alive!

Lunchtimes in the sun! đź‘ŤEd

A post shared by Life at HFW (@life_at_hfw) on

Speaking to Legal Cheek, HFW’s HR manager, Sarah Burson, explained how the firm wanted to do something different, and in the process give an “honest” and “transparent” account of trainee life. She said:

“We decided that the best way to do that would be to set up an Instagram account and hand control to our trainees themselves. They choose what photos to post, what to say and how to say it… Our trainees do attend a lot of events and they’re all guaranteed an international secondment, but it won’t just be photos of cocktail parties and airport lounges. We give our trainees proper client-facing work to do, so if they’re at the office working late on an urgent matter, or if they’re doing a disclosure exercise, they’ll be sharing that on our Instagram page.”

HFW isn’t the first firm to place its social media output in the hands of its young lawyers. In 2013, fellow corporate player RPC launched @LifeInALawFirm, a trainee-controlled Twitter account documenting the highs…

and lows of life as City lawyer.

9 Comments

Anonymous

Oh the joys of open plans

JD Partner

I would love an open plan. But then I’m an exhibitionist.

Anonymous

Who actually wants to see HFW’s Instagram…. I guess it could be inspiring in that it shows you want kind of ‘City’ lawyer you don’t want to become…. a low paid UK firm bitchboy

Anonymous

RPC’s one is really good.

Anonymous

Hi Alex

Anonymous

I am not Alex. I am an RPC associate though.

Anonymous

Of course you are, Alex.

Anonymous

Shut up. I am not Alex. I am an associate at RPC. You should just shut up you know. Shut. Up. You are a fly. I will swat you. Bzzzzz bzzzz.

Trust fund with a trust fund

That’s not alex, he posted at 11.25 am. Alex is usually asleep in his mum’s bed until 3 pm, when he starts day drinking

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