News

Law firm erases champagne glasses from photograph of rookie solicitors to avoid negative perceptions

By on
21

Photoshop fail?

📷 Simpson Grierson

A photograph of rookie solicitors toasting qualification over a glass of bubbly has backfired thanks to the law firm’s hyper-sensitive marketing department.

Posted by New Zealand law firm Simpson Grierson, the now-deleted Instagram snap showed a group of eight rookies celebrating qualification at an event put on by their bosses.

So far, so good, you might say. However, local news website Newsroom reports that in order to avoid “negative perceptions of the event”, a member of the firm’s marketing team photoshopped the drinks out of the newbie solicitors’ hands following a discussion with others at the firm.

The 2019 Firms Most List

Unfortunately, the doctored image showed the newbies — all above the legal drinking age — awkwardly clutching the air alongside the caption: “Congratulations to our 2018 law graduates. This talented bunch was recently admitted to the bar — keep up the good work team.”

Poncho Rivera-Pavon, a human resources consultant at Simpson Grierson, said the firm had taken the decision to erase the glasses because the event was about celebrating the young solicitors’ achievements, not about them having a drink at work. He continued:

“We’re very aware of sometimes the media misconstruing things and making it look like it’s all about them having a drink at work. We wanted to make it all about their admission and how important it is for them, so we decided to remove them.”

For all the latest commercial awareness info, and advance notification of Legal Cheek's careers events:

Sign up to the Legal Cheek Hub

21 Comments

Anonymous

What a top, top titan firm.

Anonymous

Top outfit.

AB

Technically, it is a top outfit in the NZ market.

Anonymous

100% of nothing is still nothing.

Anonymous

Top-notch marketing team in my opinion.

Anonymous

Haha so many comments got deleted from this. Good job Alex.

Anonymous

I edit wine glasses into pics of my trainees. It’s a great alibi.

Anon

‘Negative perceptions’ lol. I work in corporate and we always get completely obliterated with our clients post-completion.

Anonymous

oh what an exciting and enviable life you lead.

Anon

Well, at least they all now look like they fit the bill for a firm that promotes equality and diversity, if you get my drift…

BAME

BAME

Anonymous

Who cares what goes on in an irrelevant firm in an irrelevant jurisdiction.

Anonymous

In case it offends peaceful clients.

Join the conversation

Related Stories