Top spots for Baker McKenzie, Linklaters and CMS on 2019 law firm brand power list

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Rankings based on the opinions of nearly 350 in-house lawyers

Global law firm Baker McKenzie has secured top spot on a European brand power list for the second year running.

The 2019 rankings, compiled by market research specialist Acritas, is based on the opinions of almost 350 in-house lawyers across a number of top businesses across Europe, excluding the UK.

Baker McKenzie has maintained its lead at the top, with Acritas citing its continued ability to leverage its “global coverage and experience” to “generate more cross-border consideration than any other firm”.

Magic circle player Linklaters secured second spot on this year’s index, while CMS moved up four places to bag third place, and DLA Piper retained fourth place as it continues to “draw favour from clients for the firm’s global connectivity and strong approach to client service”.

Elsewhere, magic circle duo Clifford Chance and Allen & Overy tied in fifth position, while US player White & Case and Dentons, the largest law firm in the world by lawyer headcount, climbed one position, moving to eighth and tenth position respectively.

Credit: Acritas

Constanze Ulmer-Eilfort, EMEA chair of Baker McKenzie, said: “We are incredibly proud to be recognised as the leading law firm brand in continental Europe. We are very grateful to our clients and to Acritas for acknowledging the work our people do every day, which is the foundation of our brand strength.”

Jo Summers, Acritas director, added: “An exciting year for growth and movement as firms continue to think about the impact of Brexit and invest in Europe power. Delighted to see firms moving up through their investment in talent and more sophisticated client development and marketing.”

The 2020 Legal Cheek Firms Most List



Very nice to see other continental powerhouses such as Gleiss Lutz and Bonelli Erede making the cut!


Chancellor Palpatine



Legal Genius

CMS is a titan!


CMS 4th Seat Trainee

Hmm. Now I am starting to have second thoughts about accepting that Kirkland offer.


Kirkland NQ

Stay in your lane – it’s Lambos only over here.



wherez spb ?!?


Angus, Exeter University LL.B.

What’s an SPB?



Where is Kirkland? We have the highest PEP of any law firm in the world. If that isn’t a measure of power I don’t know what is.


Kirkland power house

You clearly are not a part of our prestigious ranks. The measures of power is very clearly the number of cylinders mounted on one’s lambo.


LEP is the new PEP

“LEP” is the new “PEP”.

LEP, of course, being “lambos per equity partner”.


CMS 4th Seat Trainee

Or, in the case of CMS, FEP – Fiestas per Equity Partner



Not really, most of them are truly horrendous cyclists and don’t have the brain power to drive.

Andrew de Bernier

Teach me how to be like you?


JD Partner

Still large and in charge, or at least that’s what I tell the trainees.



Kirkland NQ, in your face.


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