Everton’s new £800 million ground named ‘Hill Dickinson Stadium’

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By Thomas Connelly on

6

Toffees 🤝 Corporate law firm

Everton Football Club has confirmed its new £800 million state of the art stadium will be named after a corporate law firm.

In announcement late this afternoon the Premiership club announced Hill Dickinson as the official naming rights partner for the club.

Earlier this year, the club completed its new stadium at Bramley-Moore Dock in Vauxhall, Liverpool.

The venue boasts a capacity of nearly 53,000 and marks the end of an era, as Everton’s mens team leaves its historic home at Goodison Park after more than 130 years.

Hill Dickinson has a long and rich history in the city of Liverpool, with roots dating back to 1810. Today, it remains home to the firm’s headquarters.

Commenting on the agreement — one of the largest football stadium naming rights deals in Europe — Hill Dickinson CEO Craig Scott said:

“To put our name to Everton’s new stadium is a once-in-a-generation opportunity. We believe deeply in what this project stands for — a bold, transformational vision for Liverpool and its future. This partnership is about legacy, ambition, and the power of two globally recognised organisations coming together to make a difference.”

He continued: “As Hill Dickinson continues to grow nationally across the UK and internationally, we remain proud of our Liverpool roots — and we are honoured to be part of one of the most exciting waterfront developments in Europe. It couldn’t come at a more opportune time, with the deal providing the perfect platform to launch our new brand to a global audience.”

6 Comments

Things I never expected to see

Is it good for business? Possibly – don’t know enough about their client base to say for sure. Is it bizarre and embarrassing? Yes.

Barney the tree

Why is it embarrassing?

If you ask any business owner whether they would like their businesses name on a premier league football teams stadium they will say yes without hesitation.

O2 Arena, T-mobile arena, AO Arena. It’s very common for stadiums to be named after business.

It’s definitely bizarre but I wouldn’t say embarrassing for Hill Dickinson – obviously they will be happy with this.

Copycat

Who signed off on this? And is anyone really happy about this deal?

Everton fans don’t seem to welcome this change and I doubt HD’s £140m turnover makes this a reasonable financial move…

Dominic

Perhaps not embarrassing but definitively bizarre. A firm which has spent years trying to convince the market it is an “international brand” is seeking to develop that brand by…. entrenching in the Liverpool market?

A notoriously penny pinching firm, I bet some of the staff are bristling at them spending £5m+ a year on a vanity project of what appears to be a Liverpool-centric board.

Jimbob

Wild; What a strange allocation of money for a small firm…. Must be costing them a fortune.

Londoner

Surely specialists in tripping cases or defending benefit fraud would be more suited for the market in question.

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