Interview

Meet the Oxford Brookes law student and aspiring City solicitor who has her own lingerie company

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88

Who says books and bralets don’t mix?

Lead12

No matter what trendy image firms and chambers try to give off, law is still seen as a very conservative profession. Rock up to your City office in platform heels, a mesh top and a gold chain and you’ll be sure to raise a few eyebrows.

But just because law firms have strict business dress codes doesn’t mean you can’t be a lawyer and be interested in fashion.

That’s certainly the attitude of Amani-Cane Elouazani. An Oxford Brookes LLB student, Elouazani hopes to become a corporate solicitor one day but that doesn’t mean she’s letting her love of all things sartorial fall by the wayside.

In fact, Elouazani has decided to capitalise on her passion for fashion instead. She is now the proud owner of Lingerie by Elouazani — a bespoke lingerie business based in London.

What’s it all about? Well, the company designs, makes and sells a range of lingerie and other products to customers online via PayPal. The company’s stock is made to order, hand-stitched and fitted to the customer’s measurements.

Lingerie enthusiasts can browse the second year’s designs on Twitter or on her website, which only launched a fortnight ago, under four headings: ‘GLAMani’, ‘After the Isle Bridal Collection’, ‘Bralets’ and ‘Two Piece Sets’.

Prices range from £10 for a choker made with Swarovski crystals to £40 for a “made to impress” crystal bralet. Also on offer are tights and pyjama-esque two-piece sets.

Since the brand’s online launch two weeks ago, Elouazani has managed to sell about 1,000 items, which she’s “very happy” about.

Though developing your own fashion brand sounds infinitely more exciting than learning about the triggers for land registration, Elouazani doesn’t let her business get in the way of her corporate law dream. The aspiring solicitor — who also runs a popular Twitter account under the name kim kardashian-west — told us:

Honestly, I prioritise my studies. It took a good couple of years to finally launch my brand and as you’ll see there’s not many items in the collection at the moment. So my studies always come first.

Speaking to Legal Cheek, Elouazani — whose ultimate dream is to secure one of the 80 training contracts on offer at magic circle giant Slaughter and May — continued:

I stopped working on my lingerie when my A-levels came around and also when my first year exams for uni did too. I basically worked on it in my free time I guess.

Running a business alongside your studies no doubt shows entrepreneurial spirit, commercial awareness and time-management (something to mention in training contract interviews). But is the City ready for a lingerie-designing lawyer?

Elouazani thinks so. While she is well aware she might stick out like a sore thumb in a profession characterised by tradition and convention, she said:

I don’t intend to shout about my business once the time comes. At the end of the day, if the firm asks I will explain to them that I have a business based around lingerie.

She added:

For me, we don’t do sex toys and real explicit items; we sell pretty little bralets and undergarments and I don’t think it’s anything to be embarrassed about. So if they ask I will tell them and hopefully it will portray my dedication and drive to work!

Legal Cheek wishes Elouazani all the best with her search for a training contract and her collection.

88 Comments

Anonymous

She goes to Brookes…

(42)(9)

Anonymous

So? Someone I know was just offered a TC from Freshfields..

(8)(9)

Stallone

Cool story brah, gave me hope.

(22)(4)

Anonymous

Cool story brah, gave me herpes.

(7)(3)

Anonymous

Wat

(1)(2)

Stallonish

Cool story brah, gave me Wat Tyler aspirations…

(3)(1)

Anonymous

Is dat Freshfields da bakery. Dems da ones wat was makin dem tandoori chicken pasty. Cool brah.

(1)(0)

Anonymous

Mmm cud do wid dat, so baked rgt now

(0)(0)

Anonymous

Oxford Brooke’s – City TC – ? Good luck with that . And as for the ‘ aren’t I gorgeous selfies ‘ ………

(27)(8)

Anonymous

Ability to know when to use an apostrophe- good luck with that

(13)(2)

Anonymous

Vapid, self-consumed egotist.

She will go far!

(25)(2)

Mr Bookworm

Here come the hate comments. At least she’s doing something productive rather than sitting on her bum, moping and refusing to get a job in the summer. Good for her.

(32)(13)

Tyrion

Lol. I was literally thinking the same thing when I saw the article. This girl is in for a roasting all day on legal cheek. Its literally become a hate fest, but some of the banter is pretty delicious though.

(17)(0)

Mrs Bookworm

Are you having an affair with her?! Answer me!

(3)(0)

Lingering by Elouazani

£20, thirty minoot, no mobile phone, no camera

(1)(0)

Creepy old grandad 👴🏼

Call me plz

(0)(0)

Anonymous

Quick, hide her from the Jones Day trainees!

(22)(0)

Anonymous

In approximately 48 hours, she will receive a random Jones Day TC offer as a partner will have seen the pictures listed above. “God dammit HR, bring her in!”

(24)(0)

Charlie

Top bantz.

(5)(0)

Anonymous

Can someone explain the hate for jones day here? Is there something obvious that I don’t know?

(0)(6)

Tudor Street secrets

Read, research and learn, son.

(7)(0)

Anonymous

Hey I still don’t understand why everyone hates Irwin Mitchell either…

(6)(0)

Irwin Mitchell toiler

Oh you have no idea son.

(3)(0)

The (as yet un-caught) Pool Soiler

No-one’s mentioned Clifford Chance yet!

(3)(2)

Anonymous

I don’t get any of this

(0)(2)

Cocks out for Migrants

Maybe you’re a retard and you don’t know it.

(1)(0)

Anonymous

i hate selfies and all they stand for / symbolize.

(9)(3)

#LegalConservative

I am not sure the city is ready for this vulgar uncouth behaviour!!!!

(3)(6)

Unfortunate soul

Have you been to Tudor Street?

(4)(0)

Anonymous

I’m a Brookes student and I am not too pig-headed to believe that S&M would ever accept an application directly from my university. The regions are our calling. Accept and progress.

(7)(1)

Anonymous

Especially when you use an ampersand in the name ‘Slaughter and May’.

(15)(3)

Anonymous

Burned. 🔥

(11)(0)

Anonymous

Not sure that’s entirely true, have a look at Curtis Mallet-Provost’s intakes – not the traditional universities but still a fantastic firm

(0)(1)

Dicks out for Harambe

Lolz, never heard of her. Does she study at Exeter?

(2)(0)

Creepy old grandad 👴🏼

Curtis who whacked the Provost with his Mallet?

(0)(0)

Anonymous

This post has been removed because it breached Legal Cheek’s comments policy.

(1)(3)

Storytime for everyone

How this also could have looked, at LC Towers:

Alex: “Oi Katie, bank holiday’s over daring, time for another tosh piece!”

KK: “Oh come on Azza, not another one! There’s nothing to write about unless I go and copy something from RoF!”

Alex: “Now now, the reader’s demand it. Go on the Daily Mail so it’s not so obvious and copy whatever features ‘law’ in it, no matter how random. Besides, I needz the sweet sweet advertising monies, my powder habit’s expensive.”

KK: “Whatever you say…”

…and this LC article was born.

(34)(1)

Charlie

Epic bantz mate, I rate it 9/11

(11)(0)

Duke Albatross

As a large seafaring bird with a massive wingspan, I find this article offensive. Before I started my training contract (MC), I agreed to do an interview with legal cheek about my small pottery business. Alex promised I’d be painted in a positive light but the headline read ‘Perverted Sea Bird Says He Deserves TC’. Did me no end of trouble. Watch out kids.

(15)(0)

Kittiwake

I agree

(1)(0)

Thyme Machine

You are my favourite sea bird!

(0)(0)

Albatross

I am naked at Chessington World of Adventures.. Please fly over and poo on me.

(1)(0)

Gone girl

clickbait alert! wind-up mongery!!

Cue frenzied piranhas attacking the innocent subject matter of the story and the author (still counts as a cynical “hit” though eh LC, where is your dignity? trading it off for those viewing numbers).

Bye LC, cant be bothered with this time – wastage anymore. I would encourage anyone else who VALUES THEIR TIME to do the same.

(4)(2)

Stallone

Cool advice brah, made me think.

(2)(3)

Anonymous

Get another line stallone. Stale as.

(3)(2)

Anonymous

Stallone only has one thought and one line

(3)(0)

Stallone

Cool opinion brah, might make me diversify.

(5)(4)

Anonymous

Legal Cheek is a hate fair! Not just in relation to this particular girl but generaly! I demand all haters to post copies of their magic circle TCs and first class oxbridge degrees after commenting here!

(3)(6)

Lord Harley

My bona fides are beyond any reproach.

(6)(1)

Zyzz

U mad?

(2)(1)

Boh Dear

Is she hoping to get… wait for it… called to the bra?

(13)(0)

Stalligtite

Cool story, bra. Changed my pants.

(4)(3)

Dr Law

#proudman wouldn’t approve.

(0)(0)

KK to the gallows

How is she still writing for LC?!

(0)(0)

Anonymous

This post has been removed because it breached Legal Cheek’s comments policy.

(0)(1)

JonesDay NQ

Lol wut?

(0)(0)

Anonymous

The comment accused the OP of being an Islamic extremist for wanting to send KK to the gallows.

(0)(0)

Harambe

Kuality.

(0)(0)

Anonymous

Fed up of all these money crazed law/non law students at non Russell Group/Oxbridge thinking they have a shot at becoming a commercial solicitor at a major city firm. If they wanted it bad enough they would have worked their butt off at GCSE and A level to get into Oxbridge/Russell Group unis. Sorry lingerie girl, but you are not going to pass the law firm grade filters or be looked upon favourably by a city firm’s grad recruitment team with Oxford Brookes LLB on your CV. You’re away with the fairies…

(5)(2)

Armani-Cane Elouazani

You’re a really lovely person.

I hope you know that.

(3)(0)

Tuggie

Soz luv, he’s just being honest.

Come here often btw? 🤓

(2)(0)

Amani-Cane Elouazani

Wtf that comment was not me!! Spelt my name wrong babes no r. Omg lol loonies out there.

As for the other guy, I dont reply to negative comments but I said its my dream. I never said I expected to get it. But I’m willing to work my ass off and see what happens 🙂

(3)(3)

Gashman

This post has been removed because it breached Legal Cheek’s comments policy.

(1)(0)

Bore At Ataturc

This post has been removed because it breached Legal Cheek’s comments policy.

(4)(0)

Ballsacks out for Harambe

Quality.

(1)(0)

Anonymous

SO MANY OPPORTUNITIES TO MAKE ‘BRIEFS’ PUNS AND ALL OF THEM MISSED.

I despair, Legal Cheek, I really do.

(3)(0)

Anonymous

Well the guy is being truthful about the situation as you have gone to a very sub par uni and still dreaming to make it big in the city… If I were you, focus on getting your lingerie business going more and focus on that to make the money you wish you had a chance of making at a city firm. Like he said, I also wish people would realise you do not have a chance of making it in the city without an Oxbridge/Russell Group degree. I understand his frustration as these students like yourself do not do their research before doing their degree about what you need to make it in the city which in case you still don’t know (Russell Group/Oxbridge high 2:1/1st and AAB at A level and above).

(1)(0)

Anonymous

Forget about the hate, probably doing nothing with their time!
This is fantastic! With BBB she could definietly get a GOOD TC, in addition to her own business she can develop and keep or even sell off, only the 2D City firms will turn their nose at this! Most firms now are open and “diverse” and will be happy to have someone like Amani-Cane as their trainee.
Start of something great for her!

(1)(3)

Anonymous

They aren’t its just to try and not appear elitist but really they do place heavy emphasis on university attended so you need Oxbridge and Russell Group. Scour all good city firms trainee intake pages and their linkedins and you will find out they are all Oxbridge/Russell Group and top grades…

(2)(0)

Stallone

Cool story brah, gave me an excuse to fudge my A levels.

(0)(0)

Pongobulb

She should go to the bar. I’m sure the old boys would love a never ending supply of silks to sniff at…

(2)(0)

Anonymous

QCs (Silks) enjoy sniffing silk.

(0)(0)

@CRProudman

Amani-Cane, do you have anything in your range that is both comfortable and absorbent?

(1)(1)

Amani-Cane Elouazani

At the moment we focus on lace, mesh and silk items. Nothing I’d say that is particularly absorbent. But I wear all the items I’ve made myself and I find them very comfortable!

(1)(1)

Borat

This post has been removed because it breached Legal Cheek’s comments policy.

(3)(0)

Stallone

This post has been removed because it breached Legal Cheek’s comments policy.

(0)(0)

Bore At Ataturc

This post has been removed because it breached Legal Cheek’s comments policy.

(0)(0)

Colin

Very little chance of a City TC with an LLB from Brookes – she’d be better off forgetting about the law and concentrating on the rag trade…

(1)(0)

Go for it and always smile

I disagree. I am at a MC firm and I went to a totally non-prestigious Uni. A second language and Masters abroad in continental Europe did help… but it’s totally up to you at the end of the day.

As there are many people who do not get such jobs with non-prestigious degrees, people often forget then there are also many people with prestigious degrees etc who are also rejected… It’s about how you use what you have and also that little bit of va va voom and luck on the day of the interview…

So, Amani-Cane, you show em all what you’re make of and ignore any negative comments. Good look with everything.

(3)(2)

Anonymous

This post has been removed because it breached Legal Cheek’s comments policy.

(0)(0)

Balls out for HARAMBE

Thanks for the steaming pile of horseshite, got anything else there?

She’s got ZERO chance at CityLaw with BBB and OxBrookes. MEGA LOLZ.

(0)(1)

Anonymous

I know someone who just got a TC from Freshfields, studies at Hertfordshire.

Megalolz.

(1)(0)

Hookes

Harambe, absolute rubbish.

Probability is lower getting into a City Firm – Yes
Zero chance – Not at all

(1)(0)

Anonymous

I’m all for people who are doing really well but I know this girl she did not sell that amount, like let’s be honest. Also isn’t it a partner ship? Where is the other person mentioned and also she is dropping hints to papers herself like come on? If this was done another way love i would have been thrilled but it’s just sad.

(1)(0)

Amani-Cane Elouazani

Hi hun,
Not sure who you are as you’ve posted anonymously but appreciate your opinions.
Actually via my website and my lesser works while I was still building a brand I have sold that amount. Let’s remember I sold a lot of bralets throughout college on the side.
There is no partnership, I run this business by myself but when speaking about things on behalf of the business I do say “we” and “our”.

Any articles about me have happened because the journalists have approached me themselves. Legal cheek via Twitter, and the tab via Facebook. They then have a chat with me, ask me questions and I answer before they then write up whatever they wish to take from the conversation.

Unfortunately it looks like your skepticism is getting in the way of what is otherwise a bit of a big thing for me. It’s a good thing opinions of others don’t bother me. But I would suggest basing any of your opinions on fact next time. Just ask me! I’m happy to discuss 🙂

Best wishes babe xx

(2)(1)

Creepy old grandad 👴🏼

Come here often? Call me plzzz Xxxxx

(1)(0)

Lord Harley Davidson of Council House

Always a place for you at my firm in the North of England. I run a boutique organization called JAFLAS. I think, with your flair and dress code, you’d fit in well here!

Haters gonna be haters.

Harley xoxoxo

(1)(0)

Anonymous

Cracking reply, keep up your great work! (ps. you’re so fit)

(2)(0)

Comments are closed.