News

Advocate: Bar Pro Bono Unit ditches Latin name in bid to ‘modernise’

By on
20

Revamp coincides with National Pro Bono Week

National legal charity The Bar Pro Bono Unit has undergone a major rebrand in a bid to “modernise” the charity’s image and make it more accessible to members of the public seeking free legal assistance.

The charity confirmed this morning it will now operate under the name Advocate. As part of the revamp, the charity has ditched its black and green branding in favour of a more streamlined seesaw-style logo which symbolises, according to the charity, “the balance and fairness that Advocate, through its volunteer barristers, contributes to justice”.

Left to right: Old logo and new logo

Jess Campbell, chief executive of Advocate, said: “This rebrand will help make Advocate more accessible for those in need of legal assistance while celebrating the vital contribution volunteer barristers make to access to justice. Our previous name — which used legal Latin — was not user-friendly for most of the people coming to us for help.” She continued:

“Our research showed that the new name made people feel that ‘someone will speak up for them’. Barristers said it made it clear that it is their profession which provides free specialist legal advice, drafting and representation to the most vulnerable in our society. That has always been the charity’s ethos and it will only be strengthened with our new brand and name.”

The 2019 Chambers Most List

The charity, founded in 1996 by Lord Goldsmith QC, matches applications from people seeking legal help with barristers who have volunteered their free time. Currently, 25% of the bar are pre-registered to take pro bono cases via the Chancery Lane-based charity.

The rebrand launch coincides with the start of National Pro Bono Week, now in its 17th year. This year, Pro Bono Week is organised under the coordination of the National Pro Bono Centre to coincide with global pro bono celebrations across a dozen countries around the world.

For all the latest commercial awareness info, and advance notification of Legal Cheek's careers events:

Sign up to the Legal Cheek Hub

20 Comments

Anonymous

What’s this got to do with U2?

(2)(0)

Anonymous

Every time I clap my hands, Bono is still an arse.

(1)(1)

Anonymous

Est omines testes!

(1)(0)

NPC34234001320

Free representation good. Orange man bad. Give updoots now.

(14)(3)

Anonymous

British soldier bad.

(0)(0)

Anonymous

I wish I were a brand consultant. It would be great to be able to tell someone to put an orange arrow under a name that says what they do and get paid loads of money.

(5)(0)

Anonymous

Most of the rebranding was done pro bono apparently.

(0)(0)

Anonymous

The next time you purchase an iPod it will automatically be loaded with the new album by Advocate.

(5)(0)

Scouser of Counsel

Dumbing down.

I might not like the wig, but there’s nowt wrong with the Latin.

(14)(0)

Anonymous

The real question is how much money was wasted on the rebranding exercise?

(8)(0)

Anonymous

About £30 by the looks of it.

(6)(0)

Anonymous

How is it pronounced though? Ad-vo-kayt or ad-vo-cut ?

(1)(0)

Anonymous

Neither, it’s pronounced Advocate.

(4)(2)

Anonymous

You’re daft.

(0)(0)

Anonymous

Apparently it’s the former. They were quite particular about that.

(2)(1)

NPC 118648

The past is bad. Let’s end it now. It’s 2018 already. Modernise the charity’s image. Get a new logo. Increase access to justice. Lord Goldsmith good.

(2)(2)

Anonymous

I AM A SUPER FREAK

(0)(0)

Anonymous

God what Blairish bollocks

(3)(1)

Cicero

O Tempora! O Mores!

(4)(0)

Emma

Good to know that instead of ensuring that they are actually doing what their funding is given to them for; communicating with clients within 5 days, keeping files up to date and matching clients as often as possible they are instead bleeding money to a PR firm.

They are not fit for purpose from what I have been told.

(0)(0)

Comments are closed.

Related Stories