Free law firm merch is losing its appeal among students, report finds

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One in two say it makes them less likely to apply

From branded highlighters to stress balls, hats, sticky notes and sweets, we’ve seen our fair share of law firm merch, but now a new report suggests it may be losing its appeal among students.

The Sustainable Recruitment Alliance’s Impact Report 2022, published towards the end of last week, reveals that one in two students are not taken in by freebies and that it actually makes them less likely to apply to a firm.

The survey was carried out by student research firm Cibyl alongside the Alliance and considered the views of 2,390 students and graduates from 124 universities.

“Merchandise is irrelevant,” said one student respondent. “I will apply to work with them if I have a good experience with their representatives, and if they have a post that I wish to pursue. Merchandise feels like bribery and I’m not a fan.”

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Of those students that have been offered free merch, one in two said they have refused it at some point.

“It’s not always something I need and sometimes it feels like it’s more clutter rather than something useful or that really identifies with the career or company,” said another student.

The Alliance was founded in 2020 by Laura Yeates, who was then head of graduate talent at Clifford Chance. Yeates, now diversity and inclusion manager at Latham & Watkins, launched the initiative to reduce the carbon footprint of graduate recruitment teams. The Alliance currently has 85 employer signatories (more than half are law firms) and eight university signatories.

Its latest report highlights the progress of its second year in action, focusing on the recruitment activities of 38 signatories planned between September 2022 and August 2023. It’s projecting the emissions from the merch they’ve purchased to fall by 95% in 2022-23, when compared to a 2019-20 baseline. This is in spite of the number of events increasing more than three-fold, from 624 in 2021-22 to 1,986 in 2022-23, according to the report.

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Surely not

Who is saying this



Turkmenistan contributes more to global heating just from the methane gas released from its gas fields than the entire UK. All this pathetic virtue signalling is a distraction from the real problems we face.


Mr Gurbangulyýewiç Berdimuhamedow, President of Turkmenistan

How dare you.


Fossil Fuels Enjoyer

Sounds like a JustStopOil psyop to me



“…Merchandise feels like bribery and I’m not a fan.”



Scep Tick

They give out fans? Top swag.



Not in this economy! I’ll take what I ca hey thanks.



Does an international vac scheme count as bribery?


reasonable man

This just isn’t true.

Anyone with a preference for firms who don’t hand out merch needs their head checked.

I think this is a thinly disguised attempt at trying to create an impetus for an initiative.

Firms probably should produce less disposable rubbish, but this seems like a very creative interpretation of statistics.



Free merch from Kirkland, Cravath, Weil is incredible and I would be proud to use it

Baker McKenxie, not so much…


functional brain

The umbrellas at the Kirkland & Ellis stall at my careers fair pulled me over to them when I originally had no intention to apply. Sure, they lost me when their rep was exceptionally abrasive, but they had a good go atleast. The only close contender for the K&E umbrella has to be Latham’s metal water bottles.



Whoever heard of not accepting FREE merch?? I would gladly swoop in and take them for you then smh..


No Interest

Even the article lost traction with this reader …



What has been the best/most useful free merch??? Stress balls for me – more for lobbing at co-workers.


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