Strong reaction
When news broke on Friday that Everton Football Club’s new stadium will be named after corporate law firm, it quickly sparked a flurry of funny memes and video clips across the internet.
In a move that surprised many, the Premier League club announced that its new £800 million, 52,000-seat stadium will be named the ‘Hill Dickinson Stadium’.
Although the deal ranks among the largest football stadium naming rights agreements in Europe, that hasn’t stopped TikTok users from playfully poking fun at the surprising name choice.
Here are some that caught Legal Cheek’s eye:
@alx087 Goodbye Bramley Moore Dock.Hello the Hill Dickinson stadium.😂#efc#fyp#CapCut#everton #funny#trending#liverpool ♬ Audience boo – SAMP
@beltershelter Everton’s new stadium name. Still going to be Bramley Moore to me. #Meme #everton #bramleymoore #hilldickinsonstadium #10M ♬ Originalton – Luna&me
@paddylan0
@lancashireladfootball The Hill Dickinson Stadium 😂 #thehilldickinsonstadium #everton #funny #belting #wow #lancashireladfootball #fyp ♬ original sound – The Lancashire Lad Football
In another TikTok that has racked up over 300,000 views, two friends film themselves breaking the news to their Everton-supporting mate about the club’s new stadium name.
“Your stadium is legally called the Hill Dickinson Stadium,” they say. “Who’s Hill Dickson?” their friend replies, confused.
@localmangregg Everton fan hears the news about their new stadium name @Bennetts @Mark Scully ♬ original sound – Who Is Gręgg🇿🇼?
All jokes aside, Hill Dickinson has a deep-rooted history in Liverpool, dating back to 1810. Today, the city remains home to the firm’s headquarters.
CEO Craig Scott said the tie-up is about “legacy, ambition, and the power of two globally recognised organisations coming together to make a difference”.
