A legal PR has revealed that solicitors at his law firm are demanding a weekly meeting to pre-plan the tweets sent from the firm Twitter account – with tweets to be composed up to a week in advance.
"That's just not how Twitter works," the exasperated PR (who was speaking on condition of anonymity) told The Telegraph. "It's meant to be reactive, timely and reflect information in real time."
The problems with composing legal tweets a week in hand is that they may be outdated by the time they are live, this posts shows that the use of social media for businesses is becoming ever more important.