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Pinsent Masons, Eversheds Sutherland, DLA Piper and CMS trump magic circle rivals in 2018 brand power list

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Based on opinions of almost 500 legal counsel

A plethora of City outfits have greater brand power than their elite magic circle counterparts, according to an index released this week.

Acritas’ UK Law Firm Brand Index 2018 ranks law firms by their brand power, with international player Pinsent Masons this year securing the top spot for the first time. The City outfit leapfrogged four-time leader Eversheds Sutherland by a margin of just two points. DLA Piper placed third on this year’s list, which was compiled using data gathered from interviews with 295 UK-based and 190 non-UK-based senior legal counsel. In fourth is CMS, a firm that’s climbed nine places since its merger last year.

The 2018 Firms Most List

Elsewhere on the index, magic circle outfit Linklaters secured fifth, while fellow elite firms Slaughter and May and Clifford Chance placed sixth and seventh. Allen & Overy and Herbert Smith Freehills tied eighth. Freshfields — improving two places on last year’s result — finished in tenth place.

Table via Acritas

Other firms to feature on this year’s index include Baker McKenzie (11th), Norton Rose Fulbright (12th), Addleshaw Goddard (13th), Clyde & Co (14th) and Hogan Lovells (15th).

Elsewhere, Acritas reports buoyancy within the UK legal market, despite political uncertainty both in the UK and overseas. This is at least partly down to an influx in spend from clients requiring international legal advice. Acritas’ director, Jo Aitken, said:

“As the international needs of UK buyers grow, those firms who are able to service their clients in key international jurisdictions are continuing to stand out — particularly those with a strong EU presence, who can help clients reorganise pre-Brexit.”

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35 Comments

Anonymous

I think they may have mistakenly left Irwin Mitchell out. Hope they rectify this soon.

(22)(1)

Anonymous

Where’s Dechert?

(2)(1)

Anonymous

Down there with KWM

(3)(1)

Anonymous

Dechert are legendary in the City – quit hating.

(1)(12)

Anonymous

Legendary for being a sub-par sweatshop maybe.

(12)(0)

Just Anonymous

Shit pay (considering the hours), aggressive culture, and difficult senior management.

This year 6/10 trainees were offered jobs. How many of them will stay is another matter.

(2)(0)

CMS NQ

95k NQ is shit pay you say?

(5)(1)

Anonymous

Clearly the pay is not good enough because people are leaving and the firm struggles to recruit.

(3)(3)

Anonymous

Hardly because of pay – look no further than the culture/attitude issues. Plenty of other US firms that recruit fine and pay same/less.

Anonymous

What’s wrong with Irwin Mitchell?

(1)(0)

Hi

Whether you work at Evershits or Alan & Ovary means jack poo to people outside of law, and that’s a lot of people

(23)(1)

Anonymous

You’re right. People outside of law think any city firm is impressive.

(13)(1)

CMS

And we’ll be top of the pay power list too soon.

(4)(0)

US trainee

£67.5k NQ.

MASSIVE.

(15)(2)

US firm trainee

Sucks to be you.

(1)(3)

Anonymous

You know it’s rigged when Pinsent and Eversheds come on top in a list that isn’t titled “Top garbage-tier firms of 2018”

(14)(23)

Diane Abbott QC

I detect a salty non international firm junior associate

(17)(4)

Anonymous

U.S. firm trainee actually. Looks like you’re wrong, guess your name is quite fitting

(6)(9)

Anonymous

Where’s Latham Watkins?

(0)(1)

The Brown Knight

Somewhere near the bottom probably

(2)(0)

US firm trainee

It’s spelt LATHAMS WATKINS you dolt

(3)(2)

Anonymous

“My firm is better than your firm.”

Repeat until death.

(21)(0)

Anonymous

Considering it’s HEFTY reputation with the scions on Legal Cheek, I would’ve assumed JONES DAY to cum on TOP.

(4)(3)

Anonymous

Last i checked Jones Day is a US firm not a UK firm…

(4)(0)

Anonymous

WRONG.

JONES DAY is legacy GOULDENS, much like DLA Piper is legacy DLA or Eversheds Sutherland is legacy Evershets.

(1)(4)

Anonymous

Why do you correct people when you don’t know what you’re talking about?

Eversheds Sutherland is based in the UK.
DLA is two separate partnerships. One UK based and one US based.
Jones Day is US based.

All this legacy nonsense means nothing. The existence of a pre-merger British element doesn’t necessarily mean the firm remains British.

(10)(0)

Anonymous

CLEVER – WHAT ABOUT BAKER MCKENZIE THEN?

(0)(2)

Anonymous

Like DLA they’re structured as a Swiss Verein – Multiple partnerships in different countries. So are Hogal Lovells and Norton Rose Fulbright.

(0)(0)

Anonymous

Hogal Lovells and EVERSHETS, what about Dickert?

(4)(1)

Anonymous

How do RPC and Burges Salmon not make this list?

Confused.

(1)(0)

Anonymous

Why does Eversheds Sutherland get such a bad press in the legal community… genuine question – I really don’t get it

(5)(0)

Anonymous

Evergreen Sheds & Co, Sunderland.

(3)(0)

Future trainee at MC

There profit per equity partner is 47 pence, a cup of tea and a Bourbon biscuit. They pay spare change to their trainees and associates. And they just generally suck compared to MC/Hogan Lovells/ Baker McKenzie / HSF etc

(1)(7)

KK

But they do know the difference between There and Their…

(26)(0)

Anonymous

Where is city titan Irwin Mitchell on this list?

(0)(2)

Comments are closed.

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