The Apprentice: High street solicitor fired following boozy Christmas chocolate task

By on

‘It was an amazing experience’, Sarah Ann Magson tells Legal Cheek

Sarah Ann Magson

High street solicitor Sarah Ann Magson was fired from The Apprentice last night after her team took their cheeky chocolate idea a touch too far.

Yesterday evening’s episode of the BBC business competition saw the last six contestants tasked with branding, designing and creating a new range of chocolates for the Christmas market. Teams were then required to compete for orders as they pitched their product to greeting card giant Moonpig and supermarket chain Co-op.

It was all looking good for Magson’s team who decided on a “cheeky chocolate brand” perfect for secret Santa presents. However, when brainstorming ideas for the product’s name, their quirky idea took a somewhat unexpected sexy turn. Suggestions included: Naughty List, Santa Seduction, Naughtease, The Naughty List, XXXmas Treats, Randy Rudolph, before finally arriving at Santa’s Choco-Seduction. Running with the naughty rather than nice theme, their packaging featured a “cheeky little elf” alongside the slogan: “Where are you on the naughty list?”

The 2019 Firms Most List

Magson’s team also ran into trouble with the chocolate manufacturing itself. Going with an alcohol flavoured chocolate, the 37-year-old Middlesbrough-based civil law specialist got slightly carried away with the taste testing. With the booze flowing, Magson failed to properly weigh her ingredients before producing the chocolate, resulting in a recipe based largely on guesswork.

Unfortunately, the theory that sex sells clearly isn’t applicable to chocolate. Their chocolates were criticised as being “seedy”, “sexist” and ultimately “tasteless” — in both meanings of the word. Magson’s team received only 750 orders, a measly sum in comparison to the other team’s 7,000 orders. In the boardroom Lord Sugar was appalled at the sleazy chocolates: “In the words of Forest Gump, ‘if life was like this box of chocolates, we’d all be in jail’.”

Presented with a tough choice, the billionaire business mogul eventually held Magson responsible for bland tasting chocolates and for the overall failure of the task — making her the 11th candidate to leave the competition.

Speaking to Legal Cheek, Magson said:

“I’m really disappointed to be out of the process at this stage, although it was an amazing experience, I think a lawyer in the final 5 would have made history! I guess it’s true that a solicitor cannot ‘lay down the law’ in the boardroom!”

For all the latest commercial awareness info, and advance notification of Legal Cheek's careers events:

Sign up to the Legal Cheek Hub



No – the issue is that a decent lawyer would not be on the show in the first place.



Why not?


solicitor who solicits

because winner only gets 500K investment. A partner at Dechet makes twice per year



Are u braindamaged?



Actually 250k, and if anything you’d get a better deal on dragons den



Hmmm, working for self with chance to set up business you are passionate about versus being a client cuck at a City law firm.





Spoiler alert would be nice ya’ f*kn pr*cks.



I didn’t think she was the worst on this task and came across better than on the ‘provenance’ episode. Camilla also partly masterminded the Jet Pop disaster earlier in the series, so is clearly either rubbish at branding or is easily swayed towards bad judgement, or both – she won’t win overall. Sugar doesn’t really like lawyers and as soon as Claude stated she hadn’t shown much commercial nous in the process it was obviously going to be her in the firing line.

Amazingly, Khadjia has reach the interviews round !

Sian and Daniel in the final, says I.



Cheers for ruining something I couldn’t watch because I was working.



Reading LC while sitting at home in your underwear doesn’t count as working.



Fuck you



Do they have solicitors in Middlesbrough?


Trip Advisor

Only a McKenzie friend, who is a drunk man called McKenzie who can be found in the local park bench dishing out “legal” advice for half bottles of vodka and 4 packs of value lager.



I’m his friend with benefits.

(He’s my friend, I’m on benefits).






Consideration for those who can’t watch the show as it is aired would’ve been decent – this is quite inconsiderate.



Shut up pussy…



She held herself out as a solicitor but presented herself (professionally) as anything but. Discredit to the profession.



Hapless and hopeless.

Stick to the day job love.



Perhaps controversial, but I have been far more bothered by her horrendous facial piercing, which can look like some mistakenly placed bull ring, or a nasty breakout



She hasn’t really contributed in a big way in any of the tasks. Pretty girl who spoils herself by the piercing and that dreadful voice.


Comments are closed.

Related Stories