Sweet strategy
A pair of graduates have taken a creative and unconventional approach to breaking into the legal profession, hand-delivering boxes of Krispy Kreme doughnuts to City law firms in a bid to land training contracts.
In a TikTok video captioned “GETTING A JOB WITH DOUGHNUTS??”, one of the aspiring solicitors opens with a rather frank assessment of the current market: “The job market is crap. Let’s see what we can do about it.”
She continues: “Every graduate in London knows how hard it is to get a job nowadays. So we did the only logical thing — which is show up at their doorstep with doughnuts in hand.”
@allie__rs @KrispyKreme UK sponsor us please #graduatelife#jobhunt#jobsinlondon#london#earlycareers @Yassiii ♬ original sound – Alini🤍
Armed with boxes of glazed treats, Alini and her TC seeking friend Yasmineh can be seen making their way around the Square Mile, stopping off at firms including Addleshaw Goddard, Eversheds Sutherland, Freshfields, and Latham & Watkins.
Their efforts have not gone entirely unnoticed. Krispy Kreme UK weighed in under one of the videos, commenting: “It’s a great tactic 😄”. The TikToker was quick to reply: “soooo is your legal team gonna hire us??? 😄😄😄”.
According to the TikToker, their tactic has already yielded some results, with them apparently receiving a call back and an email encouraging them to apply for the firm’s schemes later this summer.
@allie__rs @KrispyKreme UK so many law firms have gotten your doughnuts thanks to us 🙂↕️🙂↕️ #jobhunting#graduate#legalfield#lawfirm#krispykreme @Yassiii ♬ Upbeat, fun and bright rock'n'roll(1368783) – $PHIN35
Not everyone in the comments section was convinced, however, with some questioning the effectiveness of the approach. The TikToker, for her part, appears unfazed by the scepticism.
Whether or not doughnuts prove to be the key to a training contract remains to be seen, but it’s certainly one way of getting your name out there.
“According to the TikToker, their tactic has already yielded some results, with them apparently receiving a call back and an email encouraging them to apply for the firm’s schemes later this summer.” Lol that’s not a result, that’s just us telling you that you actually need to apply in order to be considered for a VC/TC. Thanks for the free doughnuts though!
That is not yielding results… that’s being told to go away.
As others have said, doesn’t seem to be working, but I’ll add that if it did work it would be damning for the state of the profession that graduates effectively have to go around bribing and begging to get their foot in the door.
This would make me not want to hire you. I’ll take the donuts though.
I know of several people who have already told HR to immediately veto them if they dare apply via the actual route; one of whom did it whilst eating one of the donuts.
How childish, dim, embarrassing and bizarre. Clearly the only thing they’ll end up with is a bit of attention (maybe pity) and no one will take them seriously after this.
DWF pride themselves on welcoming this – they are selling the donuts for £1 each to raise money to employ more paralegals on the living wage.
You should all stop being such miserable losers. We have such a lack of personality in law as it is. I’m not saying these two aren’t annoying, but at least they have some get up and go and are proactive. Which is more than I can say for a lot of people and a lot of trainees in this profession… Some are scared to answer a phone call/talk to a client…
Unclear why this gets downvoted. Agree fully