Should they be?
New research has found that nearly three quarters of trainees don’t have bios on their firms’ websites, in contrast with associates and partners who mostly do.
The research has sparked debate online, with some arguing that this is fine as trainees haven’t yet qualified as solicitors and don’t have much direct contact with clients.
Others take a different view. Rachel Brown, a solicitor at Penningtons Manches Cooper was among many who expressed their support for greater trainee visibility. She wrote on LinkedIn:
“This is shocking! Why are they not on the websites?! I am going go make it my mission to change that wherever I can.”
The company behind the research, TBD, is a marketing agency whose services include … helping firms with their biographies. Its founder, Simon Marshall, said:
“The missing 73.6% aren’t merely a number. They’re people learning, contributing, and shaping the future of law. If we believe that inclusion starts with visibility, it’s high time to let them be seen.”
Don’t care either way tbh.
Who gives a toss? A decent number won’t be there come the end of the TC anyway
Yeah I think that’s one of the main reasons why we don’t get bios tbh
“The missing 73.6% aren’t merely a number”
Hahaha. The legions of trainees at MC are exactly that, just a number.
Simon Marshall, what a humanitarian!
Coming soon – Simon’s paid course for law firms on how their trainees can build their brand. He wasn’t born yesterday, this guy. Shame his Legal “Influencers” have ruined LinkedIn with their inane posts.
I don’t trust these findings. Did he simply look at 50 law firms and extrapolate conclusions from that data? We need a more credible source.
It’s very okay – why I want my face on there lol
What would my bio say under experience? “Done some bundling and didn’t make any huge blunders”
100% no. It offers no benefit to the fim and just adds costs.
‘Small guy is enslaved’ always sells!
Fab marketing.
Even better that Browne Jacobson – one of TBD’s clients seem to have their trainees listed there, so that’s a nice differentiator too.
The only people who will benefit from publishing trainees’ bios on firms’ websites are recruiters
You need the 2 years experience (and arguably much more) to generate anything worth putting on a bio.
Nobody looks at firm bios anyway. If someone is google stalking you, they will go to your Linkedin to check who you are.
Rachel Brown. Doing the Lord’s work. Her mission could be anything and she could help anyone. But she has chosen to fight for the poor trainees who don’t have their professional headshot on their firm’s website. I massively respect her for that.
Legal cheek need to add a LOL emoji!
Wait until Rachel Brown finds out that trainee aren’t on the Penningtons Manches Cooper website. I am sure her resignation will be imminent. We must protest this injustice.
Spare a thought for the associates at firms that don’t put you online until you’re a senior associate, and where attaining the title of “associate” is a promotion from “solicitor” after two years. Not mentioning any Silver Circle firms in particular…
Travers put their trainees online
Perhaps LC will soon realise that social media virality of virtue-signalling posts is not indicative of useful news. Hardly surprising that the ‘good’ guys want to show how aligned they are with good virtues when on record.