Namesakes
AI giant Harvey has recruited its first-ever brand ambassador, and it’s a name many lawyers-in-the-making will recognise.
Gabriel Macht, best known for playing razor-sharp corporate lawyer Harvey Specter in the nine-season TV drama Suits, is officially teaming up with the platform that borrowed his character’s name.
The partnership comes at the same time as the launch of Harvey’s Instagram account, @askharvey.
The moves come during a period of rapid growth for the legal tech business, which earlier this month was reported to have rocketed to an $11 billion valuation.
Announcing the deal, CEO Winston Weinberg said: “Gabriel’s legendary performance as a lawyer continues to inspire people to pursue law. To that end, there’s no better spokesperson to support Harvey’s global brand growth and the launch of our Instagram account.”
Macht said he was drawn to the collaboration because he wants to support “a responsible approach that keeps public interest in view,” adding: “I’m grateful to join at this moment, and I’m thrilled to be a part of a company helping so many lawyers and aspiring lawyers change the way they work with Harvey’s AI platform.”
Until now, Harvey has largely concentrated on product development and building out its client base among major law firms. Bringing in a Hollywood frontman suggests it is now investing in broader name recognition as competition in the legal AI space intensifies.
It’s not the first time a legal tech player has embraced the cultural zeitgeist as part of its marketing efforts. Earlier this year, legal tech competitor Legora struck a sponsorship deal with Swedish golfer Ludvig Åberg, whose tournament kit now features the company’s logo.
I really admire Gabriel Macht talent, made the stories believable, great actor, my idol ! ❤️ from Thousand Oaks Southern California, eer
Love love suits and Harvey is the man of all time he is a fantastic great actor with warmth and decency in his heart . All the very best with the brand you so deserve the very best life has to offer you what a man.
Believable? Little would be further from reality.
Should have called it The Donna
Everyone needs Donna
I love this! I came late to Suits. Wish it was still on.
It’s still on Netflix, I watched the whole series about a year ago.
What does Harvey AI actual do in the legal space? What can I do with it.
Loved that show! They really need to bring it back, it was positive, inspiring, it showed what loyalty should be in companies. It was one of the best shows I have seen in a long time a show that was integrity based, not all this sex, gangster type stuff.
After watching suits u can’t watch anything 😉
Definitely so enjoyed “Suites”, so wish there were a sequel, but we know Megan is not coming back after marrying royalty having her own cooking show which is quite classy. Is there any chance of a sequel?🤷♀️
There was a sequel, it followed Senior Partner Jessica Pearson to a law practice in Chicago.
I wonder if he can use the name Harvey Spector for marketing. Doesn’t the IP belong to Showtime/whoever, the makers of Suits? Perhaps they will come to an agreement- seems it benefits both of them. Pay some royalties of some sort. Might be a new way of monetising. Next, Donna.
I started watching this series only after I got Netflix.
Great show that I binged watched the full seasons within 2 months.
Love Suits. The story lines could go on forever… add a couple vacations, more family. Bring them all back.
on edge from Claude Legal
Havey specter should be the next James bond!!!
Gabriel Mach you have inspired me alot,hence watching suits 12 consecutive times,most of all you thought me about the importance of family!!!!
Love your work!!
Bucket list item to one day shake your hand!!!
Blessings from Guyana!!
Gabriel Macht you have inspired me alot,hence watching suits 12 consecutive times,most of all you thought me about the importance of family!!!!
Love your work!!
Bucket list item to one day shake your hand!!!
Blessings from Guyana!!
Harvey Spector is the GOAT!!! Happy for your new gig…. keep representing the legal fraternity
Love,love,love suits just got done watching the last one last night, so addictive, now I have to figure out what to watch next nothing will beat that best show ever, hope they will bring it back
I loved Suits blown away by the beautiful chemistry actors had Harvey and Mike , Harvey Jessica Harvey and Scotty even and Harvey’s love hate Lewis and our lovely Bengiman nothing on screen comes anywhere near it ❤️
its a legal AId. it should be called The Donna