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Baker McKenzie, DLA Piper and Clifford Chance lead the way on 2020 brand power rankings

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Based on opinions of multinational bigwigs

Baker McKenzie has once again topped an annual ranking of the best law firm brands, finishing head and shoulders above big City names including Clifford Chance and Allen & Overy.

The Acritas Global Elite Brand Index 2020, compiled by market research specialist Acritas, is based on the opinions of over 1,500 key players across the world’s largest multinationals with revenues in excess of $1 billion.

With Bakers taking top spot for the tenth consecutive year, and extending its lead over its nearest rivals in the process, DLA Piper and Clifford Chance were left to secure second and third positions respectively — switching spots from last year’s index. US player Jones Day rose two places to secure fourth, while Allen & Overy tied fifth alongside Hogan Lovells.

Credit: Acritas

Milton Cheng, global chair of Bakers, said: “Market disruption is an accepted reality for business, as new competition and technologies drive the pace of change faster than ever before. Our clients want lawyers who are prepared to lead, differentiate and adapt in a constantly changing world.”

The 2020 Legal Cheek Firms Most List

He continued: “We are unquestionably the leading cross-border law firm that large, global clients trust for complex transactional and other matters involving multiple jurisdictions. That’s why we are top of mind across so many countries and areas of law. Topping this ranking for the tenth consecutive year underlines that.”

Elsewhere, Norton Rose Fulbright placed seventh, Freshfields, Linklaters and White & Case tied eighth, and Dentons shared eleventh spot with Latham & Watkins.

18 Comments

Bantah & Harmony

CMS rofl topkek

The System

Content Management System

Anon

Fried Frank

Phil

With chips

Simpson Thacher 3PQE

Any ranking that puts McDonald’s shops like Baker and DLA in the top 50 (let alone top 5), and places Jones Day or Hogan Lovells above the likes of Skadden, Latham, Kirkland or Freshfields, is by definition utter horse s.

Anon

You are stuck in a legalcheek bubble my friend

Bakers NQ

Sour grapes I take it. Chant US and Magic Circle all you want, the listed firms are just a cut above the rest

Anon

STB, Fried Frank, Debevoise etc. are globally elite, white shoe firms with immense global brand recognition and an exceptional client roster. McDonalds shops doing farmed-out DD for MC firms shouldn’t be up there.

DLA 2nd Seat Trainee

If anything a shop called Fried Frank is the very definition of a McDonalds shop. I’ll have fries with that.

Man from Munich

I prefer mine with sweet mustard and a pretzel.

Doctor X

Fried w**k, aka SJ Berwin’s last stand

Anonymous

So many of these comments – Acritas is a brand recognition ranking, not necessarily quality of service.

Bakers has ~80 offices, ~5000 lawyers and has been around for just shy of 100 years working for big companies and wealthy individuals. Everyone knows who they are.

Up to 2008 (wonder what happened there) Clifford Chance and A&O were the 1st and (2nd or 3rd?) largest firms in the world by turnover and had been for a good number of years. Again, everyone in the corporate world knows these two firms exist.

I overate

Lol. Baker, Dentons, DLA, Jones Day all “elite”.

Anon

Salty much

Anon

That’s what your mum said to me last night.

Links Laters xoxo

‘based on the opinions of over 1,500 key players across the world’s largest multinationals with revenues in excess of $1 billion’ precisely.

JDP

I am not normally on top, but this time I think I will treat myself.

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