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Vlogging future magic circle trainee uses commercial awareness nous to support law school studies

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Beats working the tills at Tesco

Credit: Eve Cornwell (Instagram)

Eve Cornwell is known to the masses for many things: her popular YouTube channel which has amassed a loyal following of nearly 200k subscribers, her trendy outfits and quirky catchphrases (‘Yeet’) and, of course, her die-hard commitment to all-things coffee — remember the time she gave up coffee for a week?

Now the social media influencer has used her commercial savvy to launch her own millennial coffee club. Taking to Twitter and Instagram yesterday where she has a combined following of 78k followers, Cornwell wrote: “I’ve been working on this brand for over 8 months now, but your girl is finally releasing her own BRAND — the Millennial Coffee Club.”

Much mystique surrounds the future Linklaters trainee’s latest venture, but she does describe it as a “brand” and teases her fan base about “a whole lot more information coming soon”. That didn’t stop her fans from speculating. Could Cornwell be championing clothing? Those hoodies featured in the trailer (below) wouldn’t look out of place in your average law school library, with one fan commenting: “I hope we at least get a shot at those dope hoodies.” Or perhaps it’s coffee beans that the connoisseur is promoting? “I still have no idea what this is. A TV show? A brand of coffee? A cult? I’m so confused!” wrote another follower. Whatever the budding lawyer is working on will be revealed in a vlog this week and released in “series” with the first drop on 6 August.

Millennial Coffee Club isn’t the first undertaking of its kind for this commercially-minded future lawyer. In recent weeks, the social media star (who has her own agent!) has teamed up with a number of notable brands to promote their products. In one Insta snap Cornwell can be seen sipping an iced latte (duh) with a Post Office travel money card. “I recently went on a secret post-exams 👀 escape 👀 with the @ukpostoffice to try out their travel money card and travel money app,” wrote Cornwall, who even vlogged about the venture.

In another snap she partnered with Mob Kitchen to promote a giveaway for a box of kitchen utensils. Competition rules required entrants to give the food vloggers an Instagram “follow”.

The latest comments from across Legal Cheek

In recent years we’ve seen a rise of advertisers reaching out to young 20-somethings to partner with and post what is often paid-for sponsored content to their feeds. It’s just one way of raising a brand’s exposure and reaching large, curated audiences consisting of the influencer’s followers. In fact, research indicates 60% of Insta users have discovered new products through the popular photo sharing app. New rules denote that all ‘grammers must disclose endorsements on their social media channel in the interests of transparency — it’s why we often see ‘#ad’ or ‘#spon’ crop up in certain posts. An influencer with Cornwell’s following could rack up as much as £326 per sponsored post, according to an online calculator.

WaysToStudy is another legally-minded Instagram influencer and vlogger who has capitalised on her 237k-strong following. The mysterious ‘life hack’ law student, who chooses not to disclose her identity online, regularly posts aesthetically pleasing study snaps, and has a dedicated online shop where you can buy some of the stationary featured on her feed.

For the time being it looks like Cornwell will continue to juggle coffee with cases. The University of Bristol law grad has been vlogging her way through the accelerated Legal Practice Course (LPC), which she completed at The University of Law in June, and will embark on her training contract with magic circle member Linklaters later this autumn. In April she hosted a coffee shop meet-and-greet, ‘Eve Cornwell Unfiltered’, for her fans.

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15 Comments

Anonymous

As a current new Linklaters trainee, I can’t wait for Eve to start her training with us.

She is a truly inspirational figure in the youthful legal firmament, and I’m sure she will be a tremendous role model for us Trainees.

I would willingly make copious quarts of coffee all day long for her, just to be associated with such a personage.

(50)(23)

Anonymous

Makes you wonder on how those “Future Trainees Bloggers” are perceived in the firm they are about to work in.

(61)(2)

Anonymous

Great article Aishah.

(8)(8)

Anonymous

Can’t wait to see how these “future trainee influencers” like Eve Cromwell and Rosie Watterson get on with trainee life. Vlogging and law firms just don’t…. mix.

(56)(1)

Anon

Preach

(5)(0)

Anonymous

F*ck convention. Eve will be fantastic. She is fantastic. Beautiful too.

(6)(28)

Dusty

This modern day narcissism is absolutely awful. Clients don’t want somebody taking posey selfies and chatting slang. They want someone who is going to offer them considered, responsible advice who behaves in a professional manner.

(74)(6)

Anonymous

How on Earth she is going to continue this when working 9.30am – 11pm at Links on average is beyond me. Yes, the hours are that bad.

She will be under immense pressure at Links to deliver given the spotlight she has put herself under and awareness internally of her.

She has genuinely done very well but she needs to make a decision whether she wants to focus her efforts on YouTube (where she has a huge following) or Linklaters – there is no way she can dedicate enough time to both in order for them to be a success.

(46)(1)

Your girl

#lifegoals xoxoxo

(5)(10)

Anonymous

What sparks my curiosity is the fact that she does sponsored content. Wouldn’t that likely cause certain conflicts of interest if a firm client happens to also sponsor her at some point? I can see lots of trouble brewing in that area.

(26)(4)

ZONE 1

V L O G G I N G
S T U D E N T
M A K E S
V L O G

(79)(0)

Anonymous

eveeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee

(4)(2)

Anonymous

Haters gonna hate. It’s easy to criticise and find problems, but what’s undeniable its that she has built a massive following which she has then harnessed to pay her way through law school. Impressive.

(11)(30)

Anonymous

I’m an overweight, balding 58 year old bloke. I’m a solicitor in a high street firm in a small Northern town. I mostly do conveyancing work but I get the occasional boundary dispute.

I’m thinking of becoming an influencer. I really want some freebies – holidays and car spares would be ideal.

I reckon there’s a niche for me. Does anyone have any advice?

(43)(2)

Anonymous

Hi and thanks for reaching out.

Your absolutely should move forward with your influencer plans.

Please start sharing your journey now!

xxx

(8)(0)

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