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The Legal Cheek View

Ince, Ince & Co, Gordon Dadds, or Ince Gordon Dadds? With so many names, this firm has had a busy time. Here’s the full story:

Gordon Dadds was the second UK law firm to float on the stock exchange, listing on the Alternative Investment Market in 2017. This ‘Gordon Dadds Group PLC’ bought Ince & Co LLP (minus most of its international offices) in a pre-pack administration deal in December 2018, becoming ‘Ince Gordon Dadds’.

The firm has now changed its name to ‘The Ince Group’ or simply ‘Ince’ for short. However, ‘Gordon Dadds’ will remain the name of the private client and family practice in Mayfair.

Ince & Co was founded in 1866 in Cardiff and expanded to London in 1870. It was always heavily weighted towards shipping law and litigation.

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Gordon Dadds listed as part of its growth strategy and has been highly acquisitive. It aspired to double its revenue within three years of listing and achieved that target early.

In its most recent financial results, the firm’s global turnover grew 4%, breaking the £100 million barrier for the first time. By contrast, operating profit dived 59% to £3.1 million, whilst UK revenues dipped 5% to £58.7 million during what the firm described was a “difficult year” blighted by the pandemic and the suspension on insolvency litigation – one of the firm’s key specialisms.

The share price has had its ups and downs — listing at 140p and reaching a high of 189p. Shares tanked sharply to a low of 18p last year due, in part, to the Covid-19 pandemic, but have since recovered slightly and currently trade at around 55p.

The firm counts corporate and tax as its largest practice areas, with other prominent practices include shipping, trade aviation and insurance. Trainees are “given high levels of responsibility if you are capable” but a “lack of day to day guidance, supervision and teaching” was reported. There is “very little in the way of formal training” but “good exposure to a variety of work”. Trainees consequently get to “learn on the job” which means “soft skills definitely develop faster than legal nous”.

Trainees are exposed to “really exciting work most of the time”. There are the “inevitable trainee tasks” such as “typical document management tasks” but these are fortunately “balanced out by real work such as legal research, assisting with witness statements/expert reports, and preparation for trial”.

One trainee was excited to have “worked on some high-profile cases, three of which made headline news”. Another gushed about “drafting a letter to a premier league football team and visiting a celebrity client’s home to have documents signed”. It is apparent that Ince has not lost its litigious roots post-merger, as trainees reported that there was “a fair bit of bundling” but also “a good amount of advanced tasks such as drafting pleadings or liaising with opposing solicitors. One rookie sums it up: “All in all, a healthy mix of brain work and ‘listen to Spotify as you paginate your sixteenth bundle’ work!”

The culture post-merger was positive. “Everyone gets on well” with “no competitive atmosphere”. There is an “excellent squad” and “no snakes have been revealed… yet”. One trainee beamed that they “actually love the friends” they have made at Ince. “They’re kings and queens,” another praised.

We are told Ince is “a very sociable firm” and there are a “decent amount of free hangovers” on offer, events “are few and far between these days” as the firm controls its “very tight purse strings”.

However, the work-life balance is commendable. “Real people work here, they understand that you have a real life”. There is “no face time culture” as the firm “generally respects that you have a life outside of work”. Whilst there are “longer hours in family and corporate”, in other departments, trainees were living the dream, as “6pm is the norm”.

There is consensus that senior members of the firm are approachable. The partners and senior associates can “be difficult to pin down but when they’re around most are very approachable”. Often it is a case of “getting your foot in the door” and then you can get to know the partner. And some do so very well, as per one rookie: “I am on WhatsApp bantz terms with a few and will meet up with some superiors outside of work hours for pints.”

Ince has “good tech resources” but “falls short of excellency”. There were gripes among rookies on how well the firm transitioned to remote-working in the wake of the Covid-19 pandemic. “We only had our laptops and were not provided with any other equipment such as a monitor or a mouse,” one complains, while another adds: “Neck and back are killing working from a tiny laptop. Need my screen and chair!”

Trainees did report travelling abroad pre-pandemic, but these appeared to be brief and case-related. One trainee spent “two nights in Copenhagen” and another was flown “to Doha for a day”.

As for the perks, it was reported that those at Ince & Co were “very good” but fizzled post-merger. There are said to be no more monthly ‘Ince Drinks’ much to the chagrin of one trainee. The “standard package” of law firm perks include discounted food, healthcare and gym membership.

The office set-up is a curious arrangement. The firm’s main base is at Aldgate Tower which is a “lovely modern glass-windowed office”. There were grumbles about the open plan office as “loud dictations and personal calls drive everyone mad but when that’s not happening it works well”. The set-up “has its pros and cons” but overall the office “sparks joy” and “the view is piff”.

However, the insurance practice at the firm has moved from Aldgate Tower to the Lloyd’s building “which is pretty cool”.

The firm does have a canteen which is “very well subsidised”. This “great cheap food” was a hit with trainees, although its quality could be “hit and miss” with reports of “school dinner style” lunches and “small portion sizes with no dessert”.

But it gets brownie points for its “very green” set up. The canteen uses “recycled and biodegradable materials for the cutlery and napkins”, and also “encourages recycling”.


London, Bristol and Cardiff Training Contracts

To commence in 2023
Applications open 31/03/2022
Applications close 01/06/2022

Insider Scorecard

Quality of work
Peer support
Partner approach-ability
Work/life balance
Legal tech

Insider Scorecard Grades range from A* to D and are derived from the Legal Cheek Trainee and Junior Lawyer Survey of over 2,000 trainees and junior associates at the leading law firms in the UK.


First year trainee salary £38,500
Second year trainee salary £42,500
Newly qualified salary £90,000
Profit per equity partner N/A
GDL grant £7,000
LPC grant £7,000


Average start work time 09:02
Average finish time 18:57
Annual target hours No targets
Annual leave 25 days

Average arrive and leave times are derived from the Legal Cheek Trainee and Junior Lawyer Survey of over 2,000 trainees and junior associates at the leading law firms in the UK.


Chances of secondment abroad 20%
Chances of client secondment 10%

Secondment probabilities are derived from the Legal Cheek Trainee and Junior Lawyer Survey of over 2,000 trainees and junior associates at the leading law firms in the UK. Please note that due to COVID-19 secondment probabilities are lower than in usual years.

General Info

Training contracts 12
Latest trainee retention rate 90%
Offices 24
Countries 9
Minimum A-level requirement AAB
Minimum degree requirement 2:1